← Back to WorkExperience

CatalyzeX: Marketing Freelancer

Grew CatalyzeX's LinkedIn page from 28K to 34K followers, through consistent posting, the broader content and rebrand work, and active hiring pushes.

Wrote the messaging and designed the visuals for CatalyzeX's rebrand across four verticals, and handled the posting and rollout across website copy, LinkedIn, and social.

Rebrand rollout carousel slide 01Rebrand rollout carousel slide 02Rebrand rollout carousel slide 03Rebrand rollout carousel slide 04Rebrand rollout carousel slide 05Rebrand rollout carousel slide 06Rebrand rollout carousel slide 08
CatalyzeX LinkedIn banner: We handle the hard parts of running your business

Wrote four long-form blogs (about 2,000 words each) for the medical record retrieval vertical, covering the industry problem, the case for outsourcing, and a real client story, then redistributed them into 30+ pieces: founder and thought-leadership posts, Instagram and LinkedIn carousels, and the company newsletter.

How Raphaelson & Levine Cut Medical Record Retrieval from 60+ Days to Under 30What "Outsourced Done Right" Actually Means in Medical Record RetrievalPI Medical Record Retrieval: In-House vs Outsourced
LinkedIn carousel slide 1: PI firms are bleeding $70,000 a year on in-house record retrievalLinkedIn carousel slide 2: PI firms are bleeding $70,000 a year on in-house record retrievalLinkedIn carousel slide 3: PI firms are bleeding $70,000 a year on in-house record retrievalLinkedIn carousel slide 4: PI firms are bleeding $70,000 a year on in-house record retrievalLinkedIn carousel slide 5: PI firms are bleeding $70,000 a year on in-house record retrievalLinkedIn carousel slide 6: PI firms are bleeding $70,000 a year on in-house record retrieval
LinkedIn carousel slide 1: You are paying your vendor to be slow, RecordX runs on flat fees insteadLinkedIn carousel slide 2: You are paying your vendor to be slow, RecordX runs on flat fees insteadLinkedIn carousel slide 3: You are paying your vendor to be slow, RecordX runs on flat fees insteadLinkedIn carousel slide 4: You are paying your vendor to be slow, RecordX runs on flat fees insteadLinkedIn carousel slide 5: You are paying your vendor to be slow, RecordX runs on flat fees instead

Wrote ad copy for paid campaigns as well as sequenced messaging for email campaigns.

Slack message from Asha Esther, VP of Marketing at CatalyzeX, saying the ads were loved by Dave and just need small tweaks

Asha, VP of Marketing at CatalyzeX, on the ad copy