Work
Experience
Marketing (brand, content and socials)
Content and Social, Across Four Verticals
Wrote the messaging and designed the visuals for a full rebrand. Turned four long-form blogs into 35+ pieces of content. Grew LinkedIn from 28K to 34K along the way.
Read more →Fundraisers, Partnerships, and Socials, End to End
Ran fundraisers that raised ₹7L+, powering 15+ pad distribution drives and reaching 2,000+ lives. Owned Instagram end to end and secured brand partnerships with top sustainable brands like PeeSafe, FabPads, and Papaya Pads.
Read more →Business Operations
From ad-hoc to documented
Cut support resolution time ~75%, from 2 days to under 12 hours, by rebuilding escalation workflows and training Support and Sales on new SOPs. Built 10+ SOPs and automated workflows the team still runs on. Managed 20+ vendors, cutting invoice delays 30% with a 100% on-time payment record.
$500K+ revenue, 70+ accounts, promoted in 4 months
Owned 70+ global startup accounts, including Razorpay, Swiggy, and Rippling, contributing $500K+ in revenue and consistently hitting 5-12x monthly targets. Automated onboarding comms and application reviews with Product and Sales, cutting time-to-live by 35%, and reduced churn by 12%.
$10K+ Deals, one quiet leak, one lasting fix
Audited 135+ mid-market deals and found the pattern behind the leaks: qualification gaps, CRM staging errors, and ICP mismatches. The findings redefined deal stages. Also wrote a churn playbook with the CTO that saved 20+ at-risk accounts, and a hiring playbook that cut time-to-hire 40%.
Case Studies